The Tech Tales New Zealand

Often, during our time as SEO expert professionals, we’re told how important backlinks are. Like our life (website) depends on it.  And it does.  The man hours it takes to create a single, good quality backlink are immense. Although in the end, it’s worth it.  However, as indispensable as this activity as far as SEO services are concerned, not everyone is thrilled to be tasked with creating backlinks.  Most of the time, backlinking is delegated to SEO juniors, who further try to get it over with.At the end of the day, the person to make the most backlinks is recognised, no matter if the next day those links are going down the drain or phased out by search engines. A generous way to put it is that backlinking is swept under the rug. This must change. Ethical SEO not only thrives on a solid on-page SEO strategy, but also a thought-out off-page plan. Let’s dive into more about backlinks.  Why Bother Making Quality Backlinks? We’d ask, why not?  Every second,...

  Being relevant matters - at least for businesses. Sure, you can have a store sprawling with customers, but to get more of them coming, you need to be relevant - both online and offline.  Since the competition has significantly increased for every business, be it a retail store, an online consultant or a professional, attracting customers is a proactive struggle.  This is where local SEO comes into the picture. Furthermore, buying from a business has become more about trust. Customers turn to Google or other search engines before buying anything - scouting reviews, comparing prices and then relying on their best judgement.  In this blog, we’ll learn everything about local SEO optimisation and tips to enhance your position on the search results pages. What Is Local SEO? Your customers are actively searching for products and services. The question is, do they see your products on the search results?  If not, local SEO is a priority you must make. One crucial a...

Search Engine Optimisation is like an ocean - no matter how big of an expert one may become, there will always be room for improvement and learning.  Even the biggest SEO expert teams are on the lookout for techniques that could help them bring valuable traffic to their projects.  Yes, there are tried and tested methods, but as Google algorithms keep evolving, marketers are expected to be proactive and adapt to the changes that face them.  To keep up with these changes, an SEO strategy is a must-do for organic growth. This typically involves the course of action, keyword research, content development and implementation, and lastly, reporting.  Sometimes, errors and inadequacies creep into our SEO strategies. These not only destroy the purpose of the strategy, but also impact your performance.  Here, we’ll move on to some of the common errors and mistakes that you can avoid and prevent your hard-earned traffic from falling:  5 Common Blunders You Should ...

In today's digital age, having a website is crucial for any business looking to establish an online presence and connect with their target audience. However, with so many website development platforms available, choosing the right one can be overwhelming. You need to consider factors such as your budget, business needs, and the level of technical expertise required to build and maintain your site. In this blog post, we'll take a look at some of the most popular website development platforms and help you choose the right one for your business. We'll also introduce The Tech Tales Ltd., a leading web development agency in Auckland that can help you create a stunning website that meets your specific needs. Choosing the right website platform: An Overview WordPress WordPress is one of the most popular website development platforms, with over 40% of all websites on the internet built on the platform. It's a free, open-source platform that's easy to use, even for beginner...

  In today's highly competitive digital landscape, having a website is no longer enough. If you want to attract local customers and drive more business to your doorstep, you need to optimize your website for local SEO.  Local SEO involves optimizing your website and online presence to rank higher in local search results, which is critical for businesses that rely on local customers. In this blog post, we'll take a look at some key steps you can take to optimize your website for local SEO. By the end of this blog, you would be able to integrate local SEO in Auckland with your website successfully.  Make Your Website Local SEO Ready Step 1: Claim Your Google My Business Listing Google My Business is a free tool that allows you to manage your business's online presence across Google, including search and maps. By claiming your Google My Business listing, you can provide Google with important information about your business, such as your name, address, phone number, and busi...