5 Common SEO Mistakes and How to Avoid Them



Search Engine Optimisation is like an ocean - no matter how big of an expert one may become, there will always be room for improvement and learning. 


Even the biggest SEO expert teams are on the lookout for techniques that could help them bring valuable traffic to their projects. 


Yes, there are tried and tested methods, but as Google algorithms keep evolving, marketers are expected to be proactive and adapt to the changes that face them. 


To keep up with these changes, an SEO strategy is a must-do for organic growth. This typically involves the course of action, keyword research, content development and implementation, and lastly, reporting. 


Sometimes, errors and inadequacies creep into our SEO strategies. These not only destroy the purpose of the strategy, but also impact your performance. 


Here, we’ll move on to some of the common errors and mistakes that you can avoid and prevent your hard-earned traffic from falling: 


5 Common Blunders You Should Steer Clear Of


  1. Neglecting Keyword Research:


You can’t expect your strategy to perform if your keywords aren’t right. Keyword research is the foundation of effective SEO. Many people make the mistake of not conducting thorough keyword research. Sometimes, they also target just the highly competitive keywords - leaving out low competition keywords where they can rank better.


Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords with reasonable search volume and competition. Focus on long-tail keywords that are specific to your niche.  


If you don’t consider yourself that tech savvy, it’s not going to be a problem. Partner with an SEO company or consult any SEO specialist to help you out.


  1. Ignoring On-Page Optimization:


On-page optimization involves optimising individual web pages to improve their search engine rankings. One common mistake is neglecting on-page elements such as meta tags, title tags, headings, and URL structure. 


Ensure that each page has a unique and descriptive title tag, relevant headings, and a well-structured URL. Optimise meta descriptions to encourage click-through rates from search engine results pages (SERPs).


  1. Overlooking Quality Content:


Content is the undisputed king in strategic digital marketing. With the emergence of AI content generators,  it may seem that you can get the work done faster. Albeit, by doing this, you’d only be digging up your (strategy’s) grave. 


Now, the concept of low-quality content is quite subjective, but in simpler words, it is often thin content that offers little value to users. Imagine reading a 200-word product review that looks like a never-ending 2000 word essay. In that case, you’d want to skim the content and try to understand what it was about. This is what happens with your readers.


Content that focuses merely on keywords and written for bots instead of people is piling up in the digital dumpyard of the internet. The question is, do you want to contribute to it too? 


Ditch the thin continent and focus on creating high-quality, informative, and engaging material that addresses the needs and interests of your target audience. Incorporate relevant keywords naturally within the content, but avoid keyword stuffing. Regularly update your content to keep it fresh and relevant. 


Consider a content marketing agency to generate content, or hire a content specialist who can do the rest for you.


  1. Neglecting Mobile Optimisation:


A lot of people get their SEO right and get the technical part wrong. How is it going to make any difference if the website you’re optimising for your audience isn’t actually optimised? 


In fact, 52.2 percent of the overall website traffic is generated from mobile phones. Yes, a chunk of your audience visits your website on their mobile phones. If they are not able to navigate it properly, they tend to go back and visit your competitors website. 


A lot of factors can put off a visitor. Is the design less mobile-responsive? Maybe. Is the website taking too long to load, yes. You must know what is putting off your visitors. A website with lack of mobile optimisation leads to a poor user experience and lower search rankings. 


For this, ensure your website is mobile-friendly, responsive, and loads quickly on mobile devices. Test your website's mobile responsiveness using tools like Google's Mobile-Friendly Test.


Ask your SEO team to optimise your website and make technical improvements to make it more mobile compatible.


  1. Quality > Quantity In Link Building:


Often, businesses run a marathon of building links. Little do they know that most of these links aren’t doing their website any favour and are mostly likely to get off the internet without them even knowing. Worse is that some engage in unethical link-building practices like buying links or participating in link schemes. 


However, you must understand that for a successful SEO strategy and to improve your DA (Domain Authority), you need to have quality backlinks. Just like an anchor ties a ship in the middle of an ocean, backlinks tie your website to the search engines - the firmer, the better. This is why you should focus on building high-quality, natural backlinks from reputable websites. 


Also, create valuable content that others will want to link to and engage in outreach activities to build relationships with relevant websites and influencers in your industry.


By avoiding these common SEO mistakes, you can improve your website's search engine rankings, drive more organic traffic, and enhance your overall online presence. Remember, SEO is an ongoing process, so regularly monitor your performance, adapt your strategies, and stay updated with the latest SEO trends and best practices. 


The Tech Tales - Trusted SEO Company In Auckland For All Your SEO Needs


SEO can be a bit of a handful. But it doesn’t have to be, especially when you have certified SEO experts ready to assist you. All you need is a business and a website - ready to be propelled! 


At The Tech Tales, we manage your online presence with white-hat SEO services for your website while looking for countless ways that can increase your organic traffic without doing a lot. We develop a personalised plan for every business - be it an eCommerce, a learning platform, or a portfolio website.


We believe every legitimate website deserves legitimate traffic, and for that we have our SEO expert team on the forefront. Contact us to know more about our SEO agency in Auckland and our offerings for your business.
Location: Auckland, New Zealand

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