The Tech Tales New Zealand

Often, during our time as SEO expert professionals, we’re told how important backlinks are. Like our life (website) depends on it.  And it does.  The man hours it takes to create a single, good quality backlink are immense. Although in the end, it’s worth it.  However, as indispensable as this activity as far as SEO services are concerned, not everyone is thrilled to be tasked with creating backlinks.  Most of the time, backlinking is delegated to SEO juniors, who further try to get it over with.At the end of the day, the person to make the most backlinks is recognised, no matter if the next day those links are going down the drain or phased out by search engines. A generous way to put it is that backlinking is swept under the rug. This must change. Ethical SEO not only thrives on a solid on-page SEO strategy, but also a thought-out off-page plan. Let’s dive into more about backlinks.  Why Bother Making Quality Backlinks? We’d ask, why not?  Every second,...

  Being relevant matters - at least for businesses. Sure, you can have a store sprawling with customers, but to get more of them coming, you need to be relevant - both online and offline.  Since the competition has significantly increased for every business, be it a retail store, an online consultant or a professional, attracting customers is a proactive struggle.  This is where local SEO comes into the picture. Furthermore, buying from a business has become more about trust. Customers turn to Google or other search engines before buying anything - scouting reviews, comparing prices and then relying on their best judgement.  In this blog, we’ll learn everything about local SEO optimisation and tips to enhance your position on the search results pages. What Is Local SEO? Your customers are actively searching for products and services. The question is, do they see your products on the search results?  If not, local SEO is a priority you must make. One crucial a...

Search Engine Optimisation is like an ocean - no matter how big of an expert one may become, there will always be room for improvement and learning.  Even the biggest SEO expert teams are on the lookout for techniques that could help them bring valuable traffic to their projects.  Yes, there are tried and tested methods, but as Google algorithms keep evolving, marketers are expected to be proactive and adapt to the changes that face them.  To keep up with these changes, an SEO strategy is a must-do for organic growth. This typically involves the course of action, keyword research, content development and implementation, and lastly, reporting.  Sometimes, errors and inadequacies creep into our SEO strategies. These not only destroy the purpose of the strategy, but also impact your performance.  Here, we’ll move on to some of the common errors and mistakes that you can avoid and prevent your hard-earned traffic from falling:  5 Common Blunders You Should ...